LIFESTYLE COLLECTION

WE LOOKED AT OUR COLLECTION AS IT WAS - AND ALTHOUGH WE’VE BEEN RAISING THE BAR EACH SEASON WITH OUR ACTIVEWEAR - WE WANTED TO GO TO A WHOLE NEW PREMIUM LEVEL WITH OUR OVERALL PRODUCT OFFERING. WE WANTED SPORTS LUXURY CLOTHING THAT WAS OF SUPERIOR QUALITY AND CLEAN IN DESIGN, REFLECTING OURS - AND OUR CUSTOMERS - LIFESTYLES.